This collection of work showcases some of the brand identity design projects completed by Julia Zabel. Her approach to designing brands always includes the following process:
2. Color & Typographic Exploration
3. Word Studies
4. User Personas
5. Mood board Creation & Visual Inspiration
These two collections of photos showcase some of the social media work completed by Julia Zabel for local businesses. She art directed and styled the images for City Girl Coffee alongside photographer, Eric Eul of Fresh Coast Collective, and art directed, styled, and photographed the images for Honey & Rye Bakehouse in addition to writing image captions.
This collection of work showcases some of the print design projects completed by Julia Zabel for various clients and industries. Her approach to designing for print always values versatility across platforms and consistency across the entire brand aesthetic.
This collection of mood boards gives an inside look at Julia’s creative process, which always includes the creation of a mood board. Especially when it comes to brand identities, seeking out curated visual inspiration is essential.